How to Find a Fantastic Copywriter
If you would like to make money on the internet, you are going to need a website. If you want that site to be profitable, it has to be written extremely well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to create the text on your web site. A good copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Obviously, not all copywriters are created equal. Some of them are very gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is simple. Here is how you will be able to know the difference.
Does the writer have his or her own web site? Any copywriter who would like to create web copy must have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how will they help you build yours? Pay attention to the copy on their site as well. If it is riddled with typos and grammar errors this is a bad sign.
Do you react favorably while you go over the web copy on the writer's web site? This is more involved than just noting grammar mistakes. Does the web copy move you to experience any kind of emotional reaction? Does the copy prompt you to like the writer? Does the web copy make you want to follow up and learn more about the writer? Does it make you feel like you have to hire the writer instantly? Does it make you want to run the other way? Does the copy push you to be angry? These are all vital reactions and you should pay attention to them.
Do some more background search on the copywriter. Look for reviews for the writer on unbiased websites and forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. Perform a search for the copywriter's name to find out if any reviews or testimonials next page pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials deserve attention. You should also ask the writer to provide you one or two references. See to it that you follow up and really contact those references and get an honest opinion from them.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This check this site out is particularly vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you better find someone else.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.